Personalization in the World of Fashion

Share This Post

Each one of your customers is an individual, with his or her own tastes, quirks, likes, and dislikes. So why should they look like your other followers? Personalizing your apparel might seem difficult, but it’s an excellent way to set your apparel brand apart.

Increase Custom Products While Reducing Your Supply Chain Time

Offering personalized products might initially seem time-consuming and complicated, but it can be a seamless process. The most common way to achieve this is by offering a base product, then encouraging customers to add customized embellishments.

Monograms are especially popular. Your company might offer sweaters in a few colors and let customers get one or two initials embroidered onto them. You could even let customers choose their preferred colored thread from a small range for further personalization.

This approach reduces supply chain time because the sweaters can be created ahead of time. Adding embroidery on apparel items is a very fast process, so customers can have their personalized apparel very quickly.

Foster Brand Loyalty

Customers want to feel special. That’s why good customer service and segmented e-mail marketing are so effective for brands. Fashionista notes that many fashion retailers hope custom clothing will be the latest trend to satisfy their customers’ desire to be seen as more than just a source of revenue.

When customers are valued by a brand, they’re more likely to be loyal to it. A loyal customer is likely to shop with you for longer than a casual shopper might. They’re also less price sensitive and will spend more over a typical year. They’re also more likely to refer others to your business, so they can be valuable brand advocates.

Increase Your Profits

There are two key reasons why custom apparel can make businesses more money, according to Fashionista. First, customers will usually pay more for an item that’s personalized. For example, in 2016, Madewell charged $118 for monogrammed denim jackets , $10 more than its standard denim jacket. The jean jackets were a hit, snapped up by consumers including stylish celebrity fans like Emma Roberts, Emily Blunt, and Mandy Moore.

Fashionista also notes that custom apparel is less likely to be returned. Some fashion brands, including Burberry, refuse returns on custom items . Shoppers understand this and are thus more committed to their sale. Even where custom apparel can be returned, Fashionista says shoppers are less likely to do so as they feel a deeper connection with products made just for them. This saves businesses time and helps them retain more revenue.

The Role of a Good Third-Party Logistics Provider



A good third-party logistics (3PL) provider can be an important partner when personalizing your apparel. 3PL providers specializing in fashion , such as Apparel Logistics, will be best equipped to help you personalize your products. For example, they could take delivery of basic clothes like cardigans and embroider monograms, then ship the items, once the orders roll in.

Having customization capabilities in-house is also a boon when it comes to speed to market and inventory control. By using Apparel Logistics, you take advantage of the ability to deliver orders more quickly and more accurately.

More Posts From Apparel Logistics